Ink, Inc.

Marketing Automation & Email Marketing

Email Marketing Services

From email campaigns and newsletters to nurture sequences and marketing automation.

Inbound Marketing Services

Email Marketing

Dollar-for-dollar, email is the most effective marketing medium. We fuse creative content with digital strategy know-how to generate successful email marketing results that drive ROI and boost sales.

  • Email Automation
  • Drip Campaigns
  • Promotional Emails
  • Lead Nurture Sequences
  • Lead Scoring
  • Sales Funnels
  • Segmented Campaigns
  • Split-Testing Messaging
  • Personalized Emails
  • eCommerce Product-Targeting
  • Retargeting & Cart Abandonment
  • Newsletters & Blog Updates

Email Marketing Results

Email Effectiveness

The most cost-effective marketing medium, email campaigns drive sales growth with an impressive return on investment. According to Campaign Monitor, the medium saw a mind-boggling 4,400% ROI, returning $44 for every $1 spent.

Companies using email automation

49%

Enterprises deploying personalized messaging

75%

Source: CampaignMonitor, Hubspot, and Mailchimp email marketing statistics.

$44

Earned for Each $1 Spent

72%

Prefer Promotions via Email

⇧ 101%

CTR with Segmentation

5.6B

Active Email Accounts

From Subject Line to Send Button

Email Automation

Using event triggers, lead scoring, and audience segments, email automation lets you engage customers better with relevant content to boost conversions.

Custom Funnel Design

Supercharge your drip campaigns and nurture sequences with a comprehensive sales funnel that's designed to convert. Using key engagement metrics, purchase history, and actual user behavior, we design custom email automations with multiple unique paths and messaging tailored to each stage of your funnel.

Event Triggered Emails

Send highly relevant and timely emails to your customers or clients. With event triggered emails, we can personalize your email marketing to improve the customer experience. Responsible for 58% of all email-driven revenue, personalized campaigns with custom site events allow us to retarget any meaningful customer behavior to boost your conversions.

Email Marketing Solutions

Our Services

Email Campaigns

Email campaigns for newsletters, updates, and sales & promotions.

Automation Sequences

Automated drip campaigns, nurture sequences, & funnels.

Customer Segmentation

Customer segmentation, list creation, & targeted campaigns.

Advanced Funnel Design

Generating automations & email funnels optimized for conversions.

Split-Testing

Multi-variate testing for subject lines, email copy, and campaigns.

Lead Scoring

Assign lead scores from on-site behavior & engagement metrics.

Retargeting Campaigns

Retargeting highest engagers or converting on cart abandonment.

Email Personalization

Driving engagement with proven email personalization strategies.

Email Marketing Agency

Our Solutions

Drip Campaigns

With open rates nearly 80% higher than email blasts, drip campaigns are a potent sales tool. We create customer-specific email sequences to nurture your leads throughout each stage of the sales funnel.

Email Automation

When compared to blast campaigns or batch-sending, email automation drives conversion rates 180% higher with event triggered emails. We create custom triggered campaigns to boost your sales and lead generation results.

Segmented Campaigns

Targeting your audience with segmented campaigns based on purchases, location, or demographics can lead to as much as a 760% increase in revenue. We help drive sales with persona-specific messaging for each core customer group.

Mobile-Optimized

With over 50% of email opens coming from mobile devices, it is increasingly vital to create mobile-friendly content. We optimize campaigns for cross-platform accessibility to reach audiences everywhere.

Email Personalization

Tailoring email campaigns to personally address customers can generate up to 6x higher transaction rates. Our expert team forges email copy that speaks directly to subscribers, with custom variables forming highly personalized campaigns.

Campaign Management

Advanced automation tools provide limitless opportunity, but hold steep learning curves in onboarding & funnel design. With platform expertise, we develop, launch, and track the progress of your email campaigns, so you can focus on running your business.

Ready to boost engagement and ROI? Let's get started.

Get in Touch

Want better email results? Request a quote here.

Email Marketing Analytics | Client Dashboard

Data insights in our client portal

A majority of marketers name email as their best channel for ROI. Monitor your campaign engagement live in our custom client analytics portal.

Want to get more details?

Read our whitepaper or visit our blog for the latest email marketing insights.

Read the whitepaper

Our email marketing tools

Email Marketing Platforms

A stack built for success, our email automation platforms were selected for impactful client results.

Client case study

See our client impact with case studies

Read our case study to see how we achieved email open rates 206% higher than industry-average, click-through rates 190% higher, and boosted the funnel's overall trial-to-sale conversion rate by nearly 25%.

47%

Avg. Open Rate

190%

CTR vs. Industry-Avg.

23%

Trial-to-Sale Boost

Learn more

Have a question?

Most often, we use ActiveCampaign, Mailchimp, and Reply.io, depending on the type of campaign and desired complexity. Our team is familiar with and certified in other email marketing software platforms, however, we've found these to effectively meet client needs. If you would like us to use another platform or implement through your existing accounts, feel free to get in touch with us.

Drop us a line

We are here to answer any question you may have