Ink, Inc.

Advertising Campaigns | Advertising Agency Services

Advertising & Campaign Management

From search campaigns that secure customers looking for your services to targeted lead-generation ads on social media, our team of platform-certified experts will create, manage, and optimize your digital campaigns.

Build Awareness

Target Leads

Reach Customers

Digital Advertising Agency

Reach new audiences with precision

We help clients succeed by creating and executing advertising campaigns on search, social, and display network channels. Fusing strategy, creativity, and data-driven insights, we pair dynamic creative assets with precision targeting tactics.

DATA-DRIVEN
CREATIVE
STRATEGY

Build Brand Equity

Enhance brand awareness through precision-targeted campaigns that deepen customer relationships and establish credibility.

Attract New Customers

Through a combination of direct-response marketing and multi-stage sales funnels, bolster your lead generation initiatives and conversions.

Retarget Loyal Audiences

Remind customers why they chose you in the first place with retargeting campaigns that reward brand loyalty with custom personalized offers.

Full-Service Marketing Agency

Digital Advertising Solutions

Take your advertising campaigns and promotions to the next level with advanced targeting strategies and ad-formats.

Audience Targeting

Don't settle for simple demographic targeting. Optimize your campaigns with precision device, location, interest-group, lookalike & custom audience targeting strategies.

Multi-Channel Expertise

Certified by Google & Facebook in advanced ad-formats, we have platform expertise in PPC & social channels like Facebook, Instagram, LinkedIn, and Google Search.

Dynamic Creative

Our interdisciplinary team gives us more flexibility in creating campaign assets than traditional digital firms, testing designs in countless combinations.

Psychometric Analysis

Behavioral psychology shows that consumer decision-making is driven by emotion, not reason. We produce complex personality models for your brand with our data partners.

PPC & Social Marketing Channels

Reach customers on any channel

With advanced mobile, demographic, and interest group targeting you can reach your company's exact audience, no matter their preferred platform.

Start Today

Looking for a bigger audience? Let us help.

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Have a campaign in mind? Tell us below.

Campaign Management

Strategy, execution, and analytics

Audience Creation

Segment audiences and lookalike groups by interests, online behaviors, demographics, and customer lists to make sure that your campaign lands in front of those most likely to convert.

Advanced Targeting

Utilize advanced tactics such as RLSAs, custom affinity groups, psychometric traits, and in-marketing audiences with bid adjustments to target customers with absolute precision.

Data-Driven Campaigns

Fine-tune your PPC, display, and social campaigns with a data-driven strategy that guides ad-set selection, targeting methods, and A/B tested dynamic creative assets.

Bespoke Digital Marketing Solutions

How It Works

Target by Zip Code

Using an interdisciplinary approach, combined insights from strategists, creatives, and platform-experts allows us to target, generate, and deploy campaigns with the utmost precision.

This holistic framework helps us deploy unique strategies, such as Account-based Marketing (ABM), optimizing campaigns with surgical precision—for example, targeting only C-level employees at specific target companies on LinkedIn.

  • In-Market Audiences
  • Interests & Affinity Groups
  • Location Targeting
  • Lookalike Audiences
  • Negative Bid-Adjustments
  • Negative Keywords
  • Custom Audience Lists
  • Facebook Pixel Events
  • Psychometric Insights
  • Lead Generation Ads
  • Employer & Job Title
  • Account-Based Marketing (ABM)

Intake & Onboarding

After initial discussions to learn more about campaign goals, existing metrics, and core audience attributes, we set key objectives and begin developing our strategy. During onboarding, we help setup analytics and marketing attribution tools.

Campaign Setup & Creative

With our strategy set, we begin developing campaign collateral, content assets, and dynamic creative for each ad-set. Our digital strategists finalize precise targeting parameters and map each objective to corresponding campaigns.

Execute & Optimize

After going live, we maintain an active approach to campaign management, seeking areas of improvement and opportunity. We remain proactive in finding solutions that drive more conversions.

Next-generation campaigns.

Our Advertising PPC Campaigns

  • Search Network (SEM)
  • Facebook Advertising
  • Instagram Promotions
  • LinkedIn Advertising
  • Twitter Ads
  • Quora Advertising
  • Pinterest Ads
  • Lead Generation Ads
  • Dynamic Creative
  • Advanced Formats

Advanced Formats

Watch our Google Lead Extensions video guide

Our team of strategists & creatives have leading expertise in new platforms and advertising formats, helping us meet your unique campaign goals. These include lead generation campaigns, dynamic creative ad-sets, Instagram story promotions, and advanced retargeting strategies.

For a brief walk-through of one of these campaign formats, check out the video we made on Google's new "Lead Form Extensions" beta program.

Google Lead Form Extensions | Our Guide to the New Advertising Format

Quora Ads | Instapage: "How Quora is Changing the Advertising Game"

+201%

CTRs vs. Search Ads

93%

Lower CPCs (Less Cost)

Untapped Mediums

Achieve World-Class CPC and CTRs with Quora Advertising

Don't limit yourself to the traditional mediums that your competitors are using. Unlike many digital agencies, we have experience in unique advertising mediums like Quora promoted answers, where high-quality web traffic can be acquired at fractional costs.

In a Quora promotion campaign for a SaaS client, our digital strategists were able to achieve click-through rates (CTRs) in excess of 4.8% to 6.3% at a cost-per-click (CPC) of just $0.25 — with a highly-targeted audience segmented by location, industry, and interest in their product category.

These new advertising networks require platform-expertise with their unique audience selection methods, such as Quora's targeting by proximity to specific questions, categories, or followed topics. If you would like to see how these strategies can be incorporated into your existing marketing campaigns, get in touch with us to discuss further.

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Our Partners

Advertising tools and platforms we work with.

We've developed our workflow from a set of industry-leading tools and services to form our own proprietary fulfillment platform. Don't worry about needing to stay on the very bleeding edge of technology, we'll handle it for you.

Drop us a line

We are here to answer any question you may have