Content Marketing

These inbound strategies have a proven, verifiable track record, with content marketing acquiring three times more leads than paid search (CMI—Hubspot). Further, inbound-driven leads are often of a better-quality, given their stronger intent & organic interest in your services, with inbound leads costing 62% less on average than outbound leads (Hubspot) and converting at double the rate of outbound leads.

Inbound marketing works by developing a meaningful relationship between a brand and its customers. While there are differences between the set of tactics involved when using inbound strategies for a B2C or B2B company, each involve this core aspect. By serving as a helpful resource and providing meaningful information to your customers, you can prove value while also establishing the benefits of your products or services.

Similar to the nature of the inbound methodology itself, our services are themselves structured as a continually-building relationship. Starting with intake, we work closely together to develop a deep understanding of your audience, tailoring our content strategy for most impact. The nature of this relationship is built on consistency, quality, and trust; that is why our inbound services are structured on a retainer-basis, allowing us to forge a deep and lasting business partnership of mutual-growth.

We utilize a dynamic operational framework that can be flexibly applied to the objectives of top concern over time; benefiting long-term strategic goals while also avoiding the pitfalls of project-by-project availability and pricing. This allows us to maintain consistency and enable a simpler process for clients, giving you the choice of reallocating resources as needs evolve, including blog posts, articles, infographics, eBooks, interactive forms, quizzes, & calculators, downloadable PDF toolkits, and other marketing collateral.