Brand & Digital Experience Design
Inexora Media is an independent production company, based in New York City. The boutique studio enlisted our agency’s support in designing a more cohesive brand experience for future clients.
Web & Digital Design
Quality Production Work
While the company had developed substantial industry contacts and customers from the prior production house that its founders ran (and folded into the new company), they faced certain obstacles in scaling the endeavor and appealing to its newly desired client base. The quality of their produced work spoke for itself; however, now competing in a new, more competitive, market segment, that alone would prove insufficient.
Incongruous Brand Presence
The client’s online presence was wildly incommensurate with the quality of their work and left a rather “amateur” impression of the organization. The copy was dull, predictable, and did nothing to individuate the company from its peers. The assets were unpolished, unrelated to the body copy, and lacked any meaningful contribution to the client’s “story.” The brand “voice” would require work to unify theme, vision, and tone, enabling the client to drive revenue with its new target customer-base.
Our Creative Vision
Now complete with an idea of “what” Inexora was, we began to establish the “how” element of its brand story and what properly conveying this messaging would entail. Giving strong consideration to the customer experience process, we produced an entirely redesigned website structure, engineered to take potential clients step-by-step through a premeditated process, composed specifically to address potential areas of concerns, instill confidence, spark excitement, and immediately drive action based on that excitement.
End-to-End Brand Experience Design
The Homepage – User Experience
To provide reassurance and minimize perceived risk, we developed web content sliders highlighting prior client projects; adding meaningful details in a manner that would further improve transparency and thus, reduce conceptual risk for prospective clients.
Each element of their commercial production process, from concept to post-production, was then summarized in a “features” icon-box structure to convey specific expertise and provide a more tangible sense of the work-relationship that would improve clarity on material matters for future customers.
Homepage Comparison (Before vs. After)
The image comparison box below allows you to slide from left (the “before“) to right (the “after“), showing the client’s prior web presence (left) and our redesign (right).
Additional Page Comparisons & Visual Assets (Before vs. After)
To examine and compare additional pages, web elements, and visual styles between the client’s prior web presence (left) and our redesign (right), use the slider below to scan between the two.
Adding “Tangibility” with Dynamic Media
Our goal was to add a firm sense of “tangibility” to the digital experience, adding meaningful context to their brand through design elements that would improve the ability of potential clients to truly “feel” and relate to their work in a concrete manner.
By focusing on developing relationships with users through an intimate brand experience design, we encouraged prospective customers to see Inexora Media not simply as a “vendor” but as a human partner with whom they could immediately envision a work-relationship together.
Dynamic assets and interactive media like this iPhone-framed, “Made for Social” Instagram video (right) featured real client projects in their native format.
"Made for Social" Module
Features an actual project developed specifically for HGU’s Instagram in native square video format.