With the average American now spending over 5.6 hours each day on the Internet, brands are now facing more opportunities than ever to position themselves right in the forefront of their target audiences. However, in this new social media environment, doing so often proves far more difficult in practice, with users spread out amongst countless interest groups, platforms, and mediums.
That is where “Influencer Marketing” comes into play. A way to reach potential customers directly at the peer-to-peer level, Influencer campaigns allow brands to connect with their audience like never before.
This organic campaign was designed natively for social media; an Instagram-based influencer co-promotion for Grey Goose on famed music video director & influencer, Vashtie Kola’s official page. Working closely with our production partner, Inexora Media, the influencer, Vashtie Kola, and the sponsor brand, Grey Goose, on this commercial short, we aimed to strike a balance between the needs of each stakeholder with a tone that felt organic to Vashtie’s social following, while still showcasing the product brand in a tasteful manner.