Fitwarm | eCommerce Video
Fitwarm is an eCommerce brand offering designer dog clothes primarily on Amazon and Walmart online stores. Headquartered in mainland China, the company’s parent organization was seeking U.S.-based production for a commercial video series that would help its domestic audience establish a more intimate familiarity with the brand.
Working closely with production partner, Inexora Media, and New York’s leading professional animal talent agency, All Creatures Great & Small, we developed the product vignette; drafting the treatment and co-producing the commercial video from pre-production through physical production on-set.
Filmed on a Red Weapon by Director of Photography Todd Rawiszer, the local production was shot in Brooklyn, NY.